Feeding America frees up IT resources by 45%

Rackspace Technology helps Feeding America tap into technology to connect food bank networks.

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Feeding America Industry Food and Beverage Challenge

Moving the infrastructure from a colocation solution, eliminating hardware maintenance lifecycles and reducing capital costs.

Solutions Cloud Platforms Cloud, VMware

Our customer

Feeding America® is the nation’s largest domestic hunger relief and food-rescue organization, feeding more than 46 million people, including 12 million children and seven million seniors, through 60,000 food pantries and meal programs in communities.

For over 35 years, Feeding America has responded to the hunger crisis in America, with a mission to feed America’s hungry through a nationwide network of 200-member food banks and engage the country in the fight to end hunger.

“Anytime you’re moving a data center, it’s a daunting proposition that takes a lot of planning. Rackspace really came in and managed the project for us, helped us with technical expertise on the details, and helped us move 350 servers and over a petabyte of storage into the Rackspace Cloud.”
Steven Carlberg, Managing Director of Infrastructure and Security, Feeding America

The obstacles they faced

In 2014, Feeding America was still using traditional colocation — leasing floor space, power and internet pipe — while buying and owning all the gear to support its workloads, including hardware, servers and storage. Its mission was to get out of hardware costs through a host that provided managed services, allowing its staff to focus on core priorities.

Vegetables and seeds in a jar

“The support I have gotten from Rackspace has been exceptional, I mean really phenomenal. They have gotten me out of a bind more than once, and I’m very grateful for them going above and beyond what they are contracted to do. The support has been awesome.”

Jim Nelson, Senior Infrastructure Engineer, Feeding America
Volunteers at a food drive

How we helped

Technology plays a huge role in keeping the network at Feeding America connected. It was a local relationship in San Antonio that facilitated connecting Rackspace Technology to the national office in Chicago.

Rackspace Technology knew about Feeding America’s mission and approached to see how it could help. “Through one of our critical members, the San Antonio Food Bank, Feeding America’s national office was introduced to Rackspace Technology,” explains Steven Carlberg, Managing Director of Infrastructure and Security at Feeding America.

“That opened the door to a conversation about infrastructure-as-a-service, including how we can leverage it, gain some efficiency, and get out of this hardware maintenance lifecycle and the capital costs.

“As we dug into Rackspace Technology, we learned it had a world-class data center located here in Chicago,” Carlberg said. “It allowed us to tap into best-in-breed technologies, where we could run all our workloads virtualized on VMware which is, by far, the best-in-breed on the server side in virtualization today.

“Rackspace Technology helped us migrate from our traditional, rented data center space to IaaS in the cloud,” Carlberg continued. “Anytime you’re moving a data center, it’s a daunting proposition that takes a lot of planning. Rackspace Technology came in and managed the project for us, helping us with technical expertise on the details and helping us move 350 servers and over a petabyte of storage into the cloud.”

With Feeding America’s managed services, Rackspace Technology hosts hardware, software, servers, storage and other infrastructure components, while handling tasks, including system maintenance, backup and resiliency planning and delivering highly scalable resources that can be adjusted on-demand.

Feeding America’s IT environment takes a wide variety of specialized engineering skills to architect and manage not only the infrastructure but also the many complex applications and tools that run on top of it. With the Rackspace Technology partnership, the Feeding America team can focus on managing core operations, applications and workloads. In contrast, the experts at Rackspace Technology manage the day-to-day support of the backend, hardware and software.

“By going to a managed service model with Rackspace Technology, now I just worry about the workloads and applications to support our mission and our members' mission,” he said. “I could run what I need today, knowing that I can rapidly scale up or scale down to fit our needs and serve up workloads. I just have an operational cost as opposed to a capital expense outlay.

“The expertise that we get from Rackspace helps us in many ways,” said Carlberg. “We get a high level of expertise in storage, servers, VMware, backup and recovery methods. We get services that I can’t build out myself that help us with disaster recovery and business continuity planning. I get 24x7x365 monitoring and alerting on critical systems and functionality. All of this augments our staff tremendously.”

Jim Nelson, Senior Infrastructure Engineer at Feeding America explains the importance of a Rackspace Technology managed infrastructure backed by support. “Having Rackspace Technology there to manage the hardware, manage the hosting environment, frees up easily 45% of my time. The relationship has been very beneficial, as I can focus on the things that are important to me without having to also deal with the hardware.”

Rackspace Technology helped Feeding America migrate 350 servers and over a petabyte of storage from a colocation data center to the cloud.

What we achieved together

Feeding America’s transition from its colocation environment into a fully managed and supported infrastructure inside Rackspace Technology has allowed the nonprofit to tap into services and resources unavailable in-house, allowing it to focus on its core mission — feeding America’s hungry.

Today, Feeding America can focus on managing its nationwide network of food banks, while Rackspace Technology keeps the non-profit secure, scalable and available with a team that’s earned hundreds of VMware certifications.

“The Rackspace Technology partnership is imperative to our success,” said Carlberg. “It allows us to support as many members, machines and servers as we do, because they’re part of my team. Not only do I get Rackspace Technology technical support, but they also have a phenomenal portal that allows me to self-serve in many regards. I can look at the status of our virtual servers, our backups, and I can get configurations on the firewall and the load balancers. I can get a lot of answers to questions before I even need to ask an expert.”

Like any business today, data security is at the top of many of the executives’ lists of priorities at Feeding America. By deploying Rackspace Managed Security, Feeding America now incorporates the most effective elements of traditional security strategies available today.

“Rackspace Technology also gives us the option to leverage additional services, like movement detection or unusual traffic pattern identification, that I couldn’t do myself,” he said. “The future of the Feeding America and Rackspace Technology relationship is bright.”

About Rackspace Technology

Rackspace Technology is a hybrid, multicloud solutions expert. We combine our expertise with the world’s leading technologies — across AI, applications, data and security — to deliver end-to-end solutions. We have a proven record of advising customers based on their business challenges, designing solutions that scale, building and managing those solutions, and optimizing returns into the future. 

As a global hybrid, multicloud technology services pioneer, we deliver innovative capabilities to help customers build new revenue streams, increase efficiency and create incredible experiences. Named a best place to work, year after year according to Fortune, Forbes and Glassdoor, we attract and develop world-class talent to deliver the best expertise to our customers. Everything we do is wrapped in Fanatical Experience® — our obsession with customer success that drives us to help each customer work faster, smarter and stay ahead of what’s next. 

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